Webinar: 5 Video Marketing Tips for Businesses During COVID-19: NGLCC’s Takeaways

| By Sarah Jester

As businesses continue to move their daily operations online, digital video content has become increasingly valuable. According to Trevor Rappleye, storyteller and CEO of video production companies CorporateFilming and FranchiseFilming, video is one of the strongest touchpoints between a business and its potential clients, as 90% of consumers say videos help convince them to buy products. In his webinar presentation for NGLCC, Trevor lays the foundation for any business to successfully tell their story and market their work over video. Here are NGLCC’s major takeaways.

1. Highlight a business success story in a video.

In order to draw client attention, it’s important to create empathetic and story-filled videos of your brand and work. Highlighting your company’s accomplishments on video helps to put a friendly face to your brand and evokes emotion in the viewer, which in turn drives them to take action. Keep it unscripted, and don’t be afraid to get vulnerable! Click here to view CorporateFilming’s bright take on Glory Days Grill’s success story.

2. Tell an inspirational or personal story - and don’t forget to include your staff!

As social distancing rules still apply to many areas around the country, many workplaces are empty as employees continue to work from home. Now, more than ever, is the time to create content that lets your clients know you’re there for them! Ask your employees to send in quick Zoom or phone clips to create an inspirational, mission-centered message, like this CorporateFilming cut. Now is also an ideal time to focus on sharing your own entrepreneurial story. Telling your own story over video can help potential clients familiarize themselves with you and your employees, even if meeting in person is not possible. Click here to view Trevor’s personal story in a CorporateFilming spotlight.

3. Establish your business as a source of knowledge.

Sharing knowledge of your field over video, whether through a webinar or a livestream, creates a space for you to connect with fellow industry professionals during COVID-19. It also allows potential clients to recognize you as a credible “thought leader” in your space. Trevor recommends setting aside around 10 minutes every week to share or stream information relevant to your field, which increases connection-building during this time. Check out a recent episode of Knowledge with Trevor Rappleye here!

4. You can never post too much quality content.

Create and post content consistently! Set aside several minutes each day to connect with people on social media. Establishing your brand presence with a steady stream of digital content has never been more valuable.

Click here to view the full webinar. For information on upcoming NGLCC webinars, visit nglcc.org/nglcc-webinar-wednesday.

For additional ways to help you, your business, and the LGBT community during this time, visit the NGLCC COVID-19 Resource Hub for the LGBT Business Community.